Does a Company Get Business Benefit from its Corporate Responsibility Efforts?

Experienced companies say the record speaks for itself – they can demonstrate value and benefit.1, 2

Corporate Responsibility  & Sustainability involves systematically identifying issues that will have the most impact on the business, managing them, and communicating results – this just makes good business sense.

Companies that recognize these opportunities create market advantages and customer preference. Rewards include license to operate, ability to attract and retain workers, competitive advantage, enhanced reputation and positive brand image.

1 “Responsibility is Still Good for Business,” Christopher Flavelle, Washington Post, February 15, 2009.
2 “‘Green Winners’: The Performance of Sustainability-Focused Companies in the Financial Crisis,” A.T. Kearney, February 11, 2009.

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